Visaul Identity
AHN Group
In the world of art and architecture, the line is the basis and carrier of everything. It marks the beginning of creation, beginning of a drawing; it is a move that realizes an idea and revives the vision into action. The line is also the basis of the AHN Group logo. Its infinity and power in repetition creates a cubic composition that symbolizes an object in space, and by stylizing the direction of the lines, it projects the movement. The recognizable pattern creates an optical illusion of perspective and the logo / object can be viewed as an interior or exterior at the same time. The relationship between the direction of movement of the lines tells us about the importance of communication, i.e. the relationship of the company with its customers, creating a unique unity. The sense of elegance is maintained by the use of sans serif typography, decently placed, without compromising dominance of the pictogram while providing information about the brand name.
Symbolism
The repetition of stylised lines creates a cubic composition that symbolizes an object in space. Directions of the lines create an optical illusion of perspective and the logo/ object can be viewed as an interior or exterior at the same time.
Visual Identity
Showcase of visual identity elements
Business Card
Design of a vertical business card with front and back side.
Letterhead & Business Card
Design of a letterhead & business card for AHN Group.
Letterhead & Envelope
Design of a letterhead & Envelope for AHN Group.
Group preview
Stationery design preview.
Visuals
Example of poster design, primary and secondary variants
Poster
Example of a poster design, light version with headline.
Poster
Example of a poster design template, light and dark version with headline
Poster
Example of a poster design, dark version with headline and body text.
Social Media Kit
Design for social networks post and cover images
Social media kit
Template design for post images.
Project Credits
The people who collaborated on this project.
Ahmet Prošić
Graphic Design
Thank You
For Watching
